new identities and new-found independence
this is brand loyalty
BECOME A PART OF THEIR NEW IDENTITY
As early adopters and with their newfound independence, this is a key opportunity for brands to change old allegiances and form new connections with this lucrative market at a time when brand loyalty begins to take hold.
Early adopters and open to new experiences, youth are at a unique stage where brands have the opportunity to establish brand loyalty and capitalise on their access to expendable cash.
Research Intel
To truly connect with youth, a brand’s tone of voice and message need to be relatable and show these young adults that they are understood.
Youth want brands to talk to them, not at them. They listen and observe everything around them as they prepare to make lifelong brand choices, making it ideal for brands to change perceptions and attract new followings.