An unique enviroment to connect with the future generation
this is community environment
BUILD YOUR BRAND AMONG LIKE-MINDED YOUTH
The nature of University life, where youth live, work, and socialise, produces a unique Community Environment. This environment is full of early adopters and like-minded individuals, where trends spread like wildfire.
It is vital for brands to market to youth in the right tone, with the right message, and at the right time to trigger key emotional and behavioural motivators. Brands that can embed themselves in this unique environment have the opportunity to connect with the future generation, establish brand loyalty, and tap into the lucrative youth market.
Research Intel
On average, youth spend 70% of their time on campus.
It’s not rocket science to presume that students will be on campus while studying; however, brands need to understand the migration patterns within the campus year to establish an effective marketing strategy to successfully engage and connect with youth.