young, smart and savvy, youth are in nature
this is early adopters
SPARK A CONNECTION WITH INFLUENTIAL TREND-SETTERS
Youth are, by nature, early adopters, experiencing a key milestone in their lives: a true and real taste of independence in a unique community environment.
With this newfound independence they are striving to establish their identity, who they want to be and as a result, will look to form alliances with brands who reflect this. Youth are extremely influential and renowned for setting the trend. Brands that can connect with youth at this key stage have the unique opportunity to secure brand loyalty from the consumers of the future.
Research Intel
24% of new students are not familiar with many of the world’s biggest brands. After connecting with them at university, half of those confirmed they would go on to buy from those brands in the future.