10 Unbelievable Hacks to Skyrocket Your Brand’s Impact on the Youth Market: Revealing the Wagamama Success Strategy.

Wondering how to level up your brand’s presence and create a lasting impression on the coveted youth market? Look no further! We’re about to dive into the Wagamama experiential campaign that took the UK by storm and share the top 10 tips and insights for a successful marketing campaign in the university sphere.

Wagamama approached BAM for their expertise in youth experiential marketing to raise brand equity and boost restaurant student custom. Here’s how they did it and how you can do it too:

1. Look Beyond Freshers Fairs: While Freshers Fairs can provide excellent opportunities for brand exposure, they can be costly and overcrowded. Wagamama decided to conduct an experiential campaign during the critical first 100 days to gain the full attention of its target market.
2. Bring the Experience to Them: BAM developed a fully branded sampling vehicle with a functional kitchen, allowing Wagamama chefs to impress students with their tasty cuisine on campus.
3. Think Big and Bold: With extra space on campus outside Freshers, BAM opted for 3m tall feather flags and an oversized armchair for selfie-loving students to enjoy, creating a unique and memorable experience.
4. Opt for On-the-Go Solutions: Knowing that students prefer to eat on the go, Wagamama’s sampling vehicle focused on providing quick, easy, and delicious food samples rather than setting up seating and dining areas.
5. Cater to the Health-Conscious Youth Market: Wagamama offered a vegan yakisoba noodle dish that catered to the increasingly health-conscious student demographic, making their brand even more appealing.
   
   

   

6. Plan a Nationwide Tour: The “Teppvanyaki Tour” visited 17 university campuses across the UK, maximising the brand’s reach and impact on the student market.
7. Leverage Sampling for Higher Engagement: Students love freebies and like to try them before they buy. Sampling is the most effective way to encourage students to try something new and increase your consumer base.
8. Offer Exclusive Discounts and Incentives: Wagamama distributed vouchers offering a buy one get one free deal on main meals to encourage students to visit their nearest restaurant.
9. Track Your Campaign’s Success: Wagamama’s in-house team tracked redeemable voucher redemptions to gather quantifiable results on the campaign’s success, ensuring data-driven insights for future marketing efforts.
10. Create Lasting Impressions for Long-term Consumers: A successful campaign, like Wagamama’s, leaves a lasting impression on young consumers, turning them into future life-long customers.

The Wagamama experiential campaign serves as a shining example of how to create a lasting impact on the youth market. By following these ten unbelievable hacks, you, too, can skyrocket your brand’s presence and success in the UK university sphere. So, go ahead and make your mark in the student market – the sky’s the limit!