The B2C Marketing & Advertising Expo is a leading, interactive and engaging exhibition and conference specifically designed to showcase the very latest and ingenious developments within consumer marketing and its future trends.
Held at the Excel in London, the 2 day event was jam packed with 700 exhibitors and the agenda was brimming with 500 exciting seminars and 200 masterclasses. Delegates were really spoilt for choice.
After previously being a delegate at this event, this year BAM decided to take part to share our knowledge and expertise. Here are the highlights:
We had the safe, did they have the code?
At BAM we are renowned for our engaging concepts and interactive activations. So at this years B2C Expo we wanted to showcase a simple yet enticing game.
Inside a perspex safe lay an array of prizes from luxury easter eggs to exquisite champagne. Delegates could see the prizes, but could they win them? To try their luck, delegates exchanged their details in return for a code. They entered their code into the pinpad in the hope they would hear the safe unlock.
We had endless delegates wanting to crack the code and throughout the two days we had many winners who opened the safe and took home their prizes. The aim of this interaction was to show businesses just how easy it is to attract attention and engage with your audience.
When it comes to the student market, students want to see a value exchange and are much more attracted to a prize that is tangible. We are experts at bringing campaigns to life through gamification, interaction and engagement. Ideas and concepts are endless, we pride ourselves on understanding a brands image and objectives in order to find the best route to market.
Until next year
It was an action packed 2 days and it is safe to say the B2C Marketing & Advertising Expo was a truly insightful event. We hope to see you there next year! But in the meantime if you want to find out more about the student market or how BAM can help your brand achieve marketing success, get in touch with our team of experts.
In the heart of youth culture at The Old Truman Brewery, Brick Lane, delegates were spoilt with two days of cutting edge insights, creative masterclass sessions and the opportunity to network with some of the biggest experts and brands in the field.
The agenda was the perfect mix of two key concepts; youth trends and youth marketing strategies. The keynote presentations and panel discussions focused on understanding the young people of today providing delegates with direct insight on engaging with these powerful consumers of tomorrow.
BAM were proud to be Key Sponsors of such a renowned event and we had a full on schedule ourselves, here are some of our highlights:
BAM puts reflexes to the test in our beat the buzzer interaction
At BAM we constantly talk about the importance of interacting and engaging with your audience. To put proof in the pudding we created an interactive stand where delegates were challenged to beat the buzzer. Counting down from 10 seconds, delegates tried to get as close to zero as possible. We can all count right? Well we can, but pressing the button to a 100th of a second was not as easy as it sounded.
Delegates competed to top our leader board but only one lucky winner succeeded. Dom from Social Chain showed us he had the most acute reflexes hitting the buzzer on exactly 0 seconds. Congratulations Dom, very impressive!
At BAM we just love bringing campaigns to life through gamification, interaction and engagement. With a plethora of ideas and concepts out there, we pride ourselves on deciphering the best route for our brands to truly connect with the youth market.
Lifting the lid on effective student marketing – Tim Bodenham takes the stage
Taking centre stage Tim Bodenham, Managing Director lifted the lid on effective student marketing sharing unique insights and trends with his eager audience.
Tim revealed how important it is for brands to strike this market in the key first 100 days – the mighty Freshers period. This is when students are at a key milestone in their life, where they are open to new experiences, where they are more than willing to try something new and so this is the perfect window of opportunity for brands to truly connect with the student market.
But Tim also stressed the need to execute an effective strategy not just for Freshers but throughout the student’s life at University and beyond. For brands to turn students into life long customers they must not only speak to them in a way which resonates with them but they must also continue the communication throughout the academic year to strengthen the bond formed in Freshers.
What you communicate is also key, students want value exchange. Brands must give students something they want and need to overcome any demotivators they may have to buy. We often find that brands think being the cheapest is the best way to attract students. Now whilst students love a discount and expect special treatment for simply being a student, there must be a distinct value exchange. If brands get the value exchange right, cost is not a demotivator for students.
The key to getting this right is understanding your audience. Tim advised any brand to do their research. How can you increase your student audience if you do not know what proportion of your current customer base is students? How do you know what students want from your brand if you do not ask them? Conducting pre and post campaign research will not only provide brands with lucrative insight but it will also provide them with the evidence to justify the money and time spent in this market, revealing its true potential.
If you would like to find out more from Tim’s keynote presentation, please get in touch.
Making the unsexy sexy – Mark Hodge hosts an intriguing discussion
Mark Hodge hosted an inspirational panel session that discussed “Building Brand Love in an Unsexy Industry”. On the panel were brands from industries such as finance, healthcare and insurance. Brands that don’t always scream youth market, but who have successfully built brand love amongst young people and engaged them using clever campaigns.
The discussion was insightful and thought provoking with real life examples of how these brands became more attractive to the youth market and how they achieved their engagement objectives.
Want to see some examples of brands being awesome? Take a look at some of our latest case studies.
Mic Drop
So that concludes the Youth Marketing Strategy for another year.
Want more? Can’t wait till next year? Get in touch with our team. We are industry experts and can provide you with all the help, advice and guidance you need to crack the youth market.
In the meantime thank you to everyone involved… until next year!
Will the Facebook scandal affect you?
By now it’s likely that you’ve heard about the Facebook data privacy scandal. You may even be considering permanently deleting the platform, but how does this leak actually affect you, and what does it mean long term to the everyday Facebook user?
After a week of unclear information and wild speculations, its been confirmed that a data mining company based within the UK gained access to data on as many as 50 million Facebook profiles as a result of Facebook’s somewhat over generous and outdated data sharing policies that were set back in 2014. It was this set of data that was then allegedly used to help map out voter behaviour patterns throughout 2016, using this information for both the UK Brexit campaign and the US presidential election.
Facebook’s most valuable asset is how well it knows you. It knows every page you follow, every post you like and every friend you make. It is because of this that advertisers and businesses alike pay Facebook for these personal insights into the behaviours and habits of its users and as a result ensure their messages reach the right audience. In this case the company used the data brought from Facebook to help build psychological profiles of users, helping create better politically based campaigns, designed to potentially sway the users views.
In 2017 Facebook made 98% of its revenue on advertising, that’s over £28 billion pounds last year alone. However as we have seen over the past week, things can go wrong when this data falls into the wrong hands (Yurieff, 2018).
It’s no surprise that people are angry. Facebook collecting data on your personal habits and behaviours can’t be avoided if you’re using the platform, neither can this information being passed on be stopped, but it is undoubtedly the fact that Facebook knew about this harvested data since 2015 that has ruffled the most feathers.
So what action should you actually be taking?
Unfortunately there’s no way to know if your data has been used, however, the good news is that the information that is available for the taking is technically public information. If it’s on your profile, it’s up for grabs. If you want to avoid Facebook knowing everything from your favourite foods to the last concert you attended, you may want to start thinking twice about the content you share online. However, being caught up in a data sharing scandal of the future shouldn’t cause you sleepless nights.
It’s 2018 and by now you should be well aware of the growing levels of propaganda on the internet. Companies using your online information with the intention of changing your opinion is continually on the increase, in fact it’s becoming almost impossible to avoid being targeted in some way as a result of your Social Media activity. Therefore the only way to stop this growing influx of ads and information reaching your screen is to switch off completely. But is going cold turkey really the answer here?
Companies may be trying to reach you and showcase their views on your home page, but you don’t have to buy into it. You know your mind, you know your opinions and you know your views, one or two timely Facebook posts may make you stop and think for a minute, but they shouldn’t brainwash you.
They key is to be aware. Don’t delete Facebook just because you don’t want to be part of a statistic. Everything you see online has a purpose. It’s been created and published for a particular reason, take everything with a pinch of salt, think before you buy and think before you share.
Yurieff, K. (2018). Fed up with Facebook? Here’s how to protect your data. Available: http://money.cnn.com/2018/03/20/technology/how-to-protect-facebook-data/index.html. Last accessed 25th March 2018.
Should small brands market to students?
You may be thinking that targeting students is only for big brands and high-street names, but you couldn’t be more wrong. Regardless of your size, structure or your brands longevity, if you have a product that you believe will appeal to this growing demographic, you need to draw them in!
Students love small businesses. The Millennial generation have made this very clear. Compared with generations before them, this demographic have been seen to champion, indulge in and be increasingly gracious to todays small businesses (Segal, 2017).
But why exactly do students back these businesses and brands?
Location, Location, Location
You may be thinking that when it comes to location the only reasons students like to shop locally is out of convenience, think again. Contrary to their outdated ‘come and go’ reputation, students today have a strong sense of community, and more than ever before like to feel a connection to the products and services they purchase.
We won’t deny that convenience doesn’t still play a part in their purchasing decision, but their sense of community is now a large driving factor. It is the desire to be a part of this student neighbourhood that is the reason they’ll consider spending that little bit more at the shop down the road, rather than the cheaper chain store choice!
An added bonus of this local student spending is that the money is kept within the community. “Studies show that when you buy from an independent, locally-owned business, more of your money is used to make purchases from other local businesses” (SustainableConnections, 2016). Encouraging students to invest in your small business is therefore not only beneficial to you, but their spending will continue to strengthen the economic base of the area you live in.
Customisation is key
By now it’s no secret that students are drawn to anything that can be customised or personalised, and even though they are, students don’t want to feel like just one of the masses. Their desire to feel uniquely targeted and to have their voices heard while shopping is continually on the increase. This is where customisation is key, and this is also where smaller businesses excel!
When you’re a smaller business it’s unlikely you’re producing your products on a mass market scale, therefore you can afford to get personal. What better way to encourage students to buy your product than to show them it was designed just for them!
Getting behind a cause
We’ve said it before and we’ll say it again, students love nothing more than getting behind a brand with a cause at its heart, and let’s be honest, if you’re a small business you’re bound to have one of those!
However, if you don’t have a cause or message behind your business, it’s not too late to get one! Big brands are no longer afraid to wade into controversial topics, debates and conversations, so you shouldn’t be either! With today’s student population feeling empowered with a stronger sense of influence and pride they are now on the lookout for new, upcoming and most importantly, smaller businesses and brands that promote a positive message that can be championed among their peers.
Want to know more on how you can target the student market? Get in touch with our team
Segal, C. (2017). 10 Reasons Why Millennials Love Small Business and How You Can Win Their Business. Available: https://www.inc.com/cox-business/10-reasons-why-millennials-love-small-business-and-how-you-can-win-their-business.html. Last accessed 12th March 2018.
Sustainable Connections . (2016). Why buy local? Keep your money where your mouth is. Available: https://sustainableconnections.org/why-buy-local/. Last accessed 12th March 2018.
Effective marketing for local brands
As a Sales Executive within the Media Partnership department, I have the opportunity to work with a variety of clients day to day. These clients range from the local church in the city, to the local Nandos. Each client ultimately has the same goal in mind. How do they reach out and advertise to students?
With this question in mind, I build bespoke packages to match clients needs and objectives. This could be their first time advertising to students at university, or they could have been advertising to students unsuccessfully for some time. In order to make sure each client advertises to students successfully, I take into account their aims and objectives, and put together recommendations for them. Ultimately there is a route for everyone to connect with students, regardless of which industry you are in or what your budget is, and it’s my role to find which route is best for their university student campaign.
These recommendations can range from advertising to students during Freshers at their local Freshers Fair on the university campus, where they can speak to up to 11,000 students per day, to sending out an email campaign to c188,000 students in our media partner’s database. I provide guidance and make recommendations on how best to target this lucrative market throughout the client’s journey.
A local business may need some ideas on how to advertise to students and grab their attention whilst attending a university student marketing event. Based on their aims and objectives I will make recommendations on how to make their stand as attractive as possible and therefore get the results they want! At BAM we also offer a variety of services which can be of benefit to local companies such as engaging promotional staff, data capture apps and experiential stand creation.
Once a client has decided on the best route to advertise to students at university, I follow their campaign right through to the very end, from planning and tailoring their campaign, to project management and aftercare. It’s great being their sole point of contact and following their journey from the start. The most rewarding feeling of working within the Media Partnership department is being able to grow local businesses, from taking their first steps in to the student market to watching them come back year after year.
If you’re a local business and are looking to advertise to students at university in your local area, please get in touch with me today to see how I can assist you with your student marketing campaign.
Written by: Emma Lawrence, Sales Executive, BAM Agency Ltd
How to be a creative corporate brand
You can mimic a result but not the creativity.
As technology continues to progress and its developments surpass our expectations year on year, it is becoming abundantly clear that creativity really is key. 20 years ago the idea of machines carrying out human jobs was exactly that, just an idea. However, with the advancements we have seen over past decades it is now a reality that one day soon filling even the most traditional of jobs will become a competition between man and machine.
There is however, one thing machines will always fail to replicate, human creativity. Creativity and innovation are now critical to any business if it aims to thrive in our ever changing world, stay ahead of trends and look towards the future.
Even the most corporate of businesses are starting to see the importance of creativity, it’s ability to problem solve and outdo the competition. In the words of Albert Einstein “Imagination is more important than knowledge” but when every aspect of your business appears to be nothing but corporate, how do you showcase creativity?
Social Media
There really is an endless possibility of content that you can post and share on social media, but regardless of your sector or product offering there is one thing that all businesses should aim to incorporate in order to nail creative social. Storytelling.
Storytelling has always, and will likely always play a large part in successful marketing, so you can afford to get creative with it! From blogs to videos and still imagery to gifs, the social world is your oyster. Stories help enable businesses and brands to portray personality, create connections and weave a creative narrative into a seemingly corporate company.
If you really are struggling to shine a creative light on your business, visuals are a great place to start. Eye-catching, engaging and memorable imagery will help captivate your audience when scrolling through their news feed. Behind the scenes, product teasers, company treats and the occasional work place boomerang are just a few examples of imagery than can get the creative ball rolling on social.
Sponsorships
Making unsexy brands sexy since the beginning of time.
Cool by association is real and it’s something even the most corporate of brands continue to take advantage of. From DHL sponsoring London Fashion Week to Mastercard sponsoring The BRITS, these unlikely partnerships are both mutually beneficial and effective when showcasing your creative side.
Sponsorship’s increase brand awareness while allowing consumers and companies to connect through real-time, meaningful and genuine interactions (Markgrowth, 2017). However, it’s important to pick a brand that’s target market align with yours. When chosen carefully the right event sponsorship will bring your target audience directly to you.
DHL and London Fashion Week may seem like world’s apart, but the two are a match made in heaven. With the immense pressures designers are facing with shipments and equipment arriving on time, DHL are there to help ease that pressure and help put designer’s minds at ease.
The association and connection is then continued even after the shows have finished, as DHL continue to deliver each designer’s branded goods, securing a connection every step of the way from catwalk to the consumer clothes rail.
Campaigns
Whether you’re a bank or a brick manufacturer, your campaigns don’t have to be boring. Ranging from the humorous to the shocking, the light-hearted to the thought-provoking, campaigns need to make an impact and you need to think outside the box. Once again, creativity is key.
With a corporate business in 2018 it’s easier than ever to get caught up in the potential of technology and data to optimise the delivery of your ad, but the creativity and original idea behind the ad has to be good otherwise it will be all for nothing!
The power of creative campaigns to transform businesses and inspire consumers can never be underestimated, one ad that makes the world take note, stop and think can revolutionise your brand’s reputation, drive emotion and most importantly showcase your creative ability. After all, great strategy without great creative is like clapping with one hand.
If you would like to know how BAM can help your brand get creative with your next campaign, please get in touch with our team.
Mark Growth. (2017). Connect with your target market. Why sponsor and event?. Available: https://blog.markgrowth.com/connect-with-your-target-market-why-sponsor-an-event-5339f1ea988e. Last accessed 20th Feb 2018.
Branding; Everything you need to know
If you’re reading this it’s likely that you’ve realised branding is one of the most important aspects of any business, regardless of its size or product offering. Businesses large or small, selling business to business or business to consumer all have one thing in common, branding.
When you first think of branding you may just imagine the visual aspects of a brand, but in fact branding encompasses more than you think, a whole strategy in fact! In today’s increasingly competitive market a highly effective branding strategy is now essential if you want to make it to the top. But what are the three key elements of a branding strategy that you need to nail in order to achieve this?
Bad Logo, bad look, bad luck
Number one is your logo. The foundation of your brand is your logo, it really is that straight forward. Make it memorable, make it modern and make it magnetise.
You need to view your logo as much more than just the symbol or design that goes along with your brand name, your logo will likely be used across your packaging, website, products and will often take pride of place on any promotional materials.
For this reason your logo needs to become the face of your brand, it should be used to effectively communicate your brand with the aim of it becoming recognisable without the need to spell out the whole business. Mcdonald’s, Nike and Apple are just three prime examples of a logo done right, Even without their brand names incorporated into their design, it’s said that over half the people on the planet could recognise the brand name behind the logos, now that really is branding done right! (Decker, 2017)
Find your voice
It’s not what you said, it’s how you said it.
The second crucial element to successful branding is establishing your brands tone of voice. Your tone of voice should be seen as an expression of your company’s way of thinking, you should view it as the way you would want your brand to act and sound if it was a real life living person.
If your target consumers are students or teenagers your tone of voice should reflect this, make it audience appropriate and keep it light-hearted. If you’re selling to the 50+ age demographic, or you’re hoping to attract more business minded men and women, don’t pretend like you’re down with the kids, it’s just not cool, and more importantly it’s not going to work.
When you successfully master you’re tone of voice, you’ll see your customers not only identifying your brand look, but your brand personality too. They will start to form an image of the person behind the brand name, resulting in a deeper connection between the business and the consumer, helping develop a sense of trust, familiarity and eventually brand loyalty.
Tell your story
Every great brand has a story behind it. Every business started somewhere and every business was once just an idea on paper.
It is likely that your brand also started as a thought of creating a solution to a need that wasn’t currently being met, with this idea being driven by your passion to fill this gap. You have this passion, so you need to shout about it!
Everything that makes your brand different from the rest and ensures you stand out from the crowd needs to be championed in your branding, whether this is through your slogan, through your Social Media or through your brand values. People love to get behind a cause, especially if it benefits or helps them in any way. This is why you need to make your story known. You had a dream and your dream is becoming a reality, you haven’t forgotten where you’ve come from, you’re sticking to your roots and your vision has always been clear.
Want to find out more about the importance of branding? Get in touch with our team today
Decker, K. (2017). The importance of a logo—5 reasons you must have one. Available: https://99designs.co.uk/blog/tips-en-gb/logo-importance/. Last accessed 13th Feb 2018.
New York Times Brand Ambassador Campaign
Brief
In August 2017, BAM were briefed by global news outlet, The New York Times to implement a strategic Brand Ambassador programme on campus to introduce UK students to the brand. We worked to the following objectives:
Engage with generation Z students during the first semester of the academic year
Successfully lay the foundations of a Brand Ambassador programme (including the provision of training and management throughout)
Increase brand awareness of The New York Times on campus
Achieve a minimum of 600 new subscribers
Concept
In order to successfully achieve the objectives set, BAM kick-started the campaign by building a fully branded Brand Ambassador recruitment page which supported online applications from potential candidates.
We conducted an exhaustive yet targeted recruitment drive through multiple mediums. At BAM we know the best route to market directly to students on mass is at Freshers Fairs, so we orchestrated a Freshers tour, as it would be the perfect opportunity to introduce students to the New York Times brand. BAM organised everything from booking the onsite space to recruiting promotional staff from our extensive database. The promotional staff were fully trained and briefed in order to successfully promote New York Times, driving digital subscriptions and promoting the Brand Ambassador programme.
Following the application deadline in early October, BAM undertook a strategic and thorough interview process, before shortlisting the successful candidates. In mid-October we delivered an extensive training programme to ensure that our eight enthusiastic and dedicated Brand Ambassadors had the tools and knowledge to be able to succeed in the role.
During the 10-week campaign, the Brand Ambassadors were required to work 8 hours a week, which they were able to to fit around their studies. We used our Brand Ambassador portal which enables us to allocate missions on a weekly basis to challenge the Brand Ambassadors to achieve different objectives, keeping them engaged and productive. Brand Ambassadors would log onto the portal, accept the missions and once completed submit evidence of their work.
Our team would be on hand for any questions or queries they had and also provided advice and guidance to get the best results. We required the Brand Ambassadors to submit a weekly report that detailed the activity they had completed that week with any relevant feedback and details on their plans for future activity. This enabled us to obtain valuable insights into what methods were the most effective at each University in terms of engaging students. With Brand Ambassadors being our ‘boots on the ground’ their insight and findings were pivotal to the campaign’s success.
BAM provided full in house management of the Brand Ambassadors which included:
Round-the-clock support via email, phone and a dedicated messaging group
Face to face meetings with the Brand Ambassadors
Weekly check-ins
Brainstorming support
Organisation of activities
Setting of missions via the Brand Bmbassador portal
Purchasing media spaces at universities
Organisation and processing of payroll
Results
The campaign was a huge success and we found that students were very interested in becoming subscribers to The New York Times and as a result we exceeded the subscription targets for this international brand. Not only exceeding the subscription target, we increased brand presence and awareness on campus and recruited eight brand loyal and confident Brand Ambassadors to positively represent the New York Times.
With the right Brand Ambassadors, peer influence is a strong marketing tool. The millennial generation trust the opinion of their peers and influencer’s making a Brand Ambassador campaign one of the most effective ways to get you brand seen and heard on campus.
Know the facts before you target students
2017 was a year of trials and tribulations for the UK student population, from budgeting to brexit and blowouts to back to basics, we’ve identified the key changes of the previous year that are starting to shape the behaviour of UK’s future workforce.
Becoming a voice within the crowd
Well and truly a year of great debates. Everyone became a politician and everyone weighed in on issues around the world (whether they were relevant to them or not) and students were no exception. Realising that they are the voice that will one day shape the future of those to come, the Millennial generation became more vocal than ever before, with 2018 set to see their voices heard by an even larger crowd.
Millennials now feel accountable for many issues in both their close environment and the wider world around them, now taking their new found sense of leadership to university and the workplace (Deloitte, 2017).
Being a brand with a cause at it’s heart is now more appealing to the student market than ever before, striving to make an impact and seeking out the opportunities to be part of a cause, great or small. Students are feeling empowered with a stronger sense of influence and pride, on the lookout for brands to champion and share the same messages of positivity and acceptance that are now so poignant in their lives.
Stay straight talking, it really is that simple
2017 saw students start to place a higher value on transparency and straight talking language. For a lot of Millennials it was a year of being forced to read between the lines, resulting in many brands being called out for trying to tiptoe around a subject or issue.
The 2018 student is no longer interested in hidden messages, ‘what you see is what you get’ has become the new essential must, with students now on the lookout for brands that they can take at face value and that deliver what they promise. However, students aren’t necessarily on the lookout for these brands that target only them, instead they are praising brands that promote inclusivity and acceptance, simply and clearly. This isn’t to say that students will no longer appreciate special offers and promotions aimed at their cohort, but if the overall brand excludes or passes over those that don’t fall within a certain bracket, they are now less likely to champion it.
We’re all ears
It’s time to stop talking and start listening. You may think that you know what students want, but with their motives and mentalities constantly changing you now need to involve them in the conversation every step of the way. Students don’t want to be told what they want, they want to tell you what they want.
It’s now ok to question students motives and views, they are passionate, proud and want to share this information with you. With students seeking every opportunity to contribute where they can, why wouldn’t you take advantage of reaching out to this invaluable insight, but remember, don’t talk at them, don’t talk for them, talk with them.
For 2018 it is essential that brands take note of this and stay in tune with their student audience, after all we know they have the power to make or break a brand.
Deloitte. (2107). The Deloitte Millennial Survey 2017. Available: https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html. Last accessed 23rd Jan 2018.
To find out how BAM can help you understand the market and gain key insights, get in touch with the team today.
Fresh Student Living’s Youth Marketing drive
After a successful working partnership during the 2015/16 academic year, Fresh Student Living; one of the UK’s leading student accommodation providers; and their partner agency The Media People, approached BAM for assistance with their marketing for a second season. In the previous year we managed their face-to-face activity, sending out our skilled promotional staff to key on and off campus student areas to build brand and room vacancy awareness. 2015/16 also saw the launch of the FSL smoothie bike experiential tour, engaging students with the brand with free fresh fruit smoothies.
With the recent increase in competitors vying for more student residents, the mission for 2016/17 was to continue building on the successes of the previous academic year; increasing and diversifying face-to-face activity as well building a bigger brand presence across more key student cities.
Concept
Fresh Student Living and The Media People wanted to utilise BAM for a multi-channel approach, with an engaging experiential activity at the forefront of their marketing activity. Having experienced success with their fresh fruit smoothie giveaways on campus, FSL freshened up their experiential activity by branching into other fresh food giveaways, handing out freshly brewed coffees and freshly prepared ice cream (yes there is a ‘fresh’ theme running here). Creating a positive and memorable association between the brand and students.
To support the experiential activity we booked multiple days on and off campus throughout the year to target students with our hit squads, handing out promotional materials directly into the hands of students. Finally, to make sure we covered all bases, BAM ensured the FSL brand was seen across a plethora of on campus displays and student digital platforms; creating an unmissable branding experience.
Results
Improvements were experienced across all FSL accommodation blocks included within the campaign. The client was able to see the following results as a result of the campaign:
Increased brand presence
Raised profile among students
Increase in data captured
Activity noticeably drove enquiries and bookings
Increase in student visit to the accommodation blocks after activity took place
