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best freshers’ fair

2016

Touring 20 Freshers Fairs across the UK from Scotland to the South coast, surveying thousands of students and hundreds of stallholders to compile the most detailed research forming our Best 20 Freshers Fairs of 2016.

We wanted to know:

  • Why do students go to Freshers Fairs?
  • Which brand had the best staff?
  • Which brand had the best freebie?
  • Which brands are students favourites?
  • Which fair had the best atmosphere and experience?
  • Will students come back next year?
  • What brands do students want to see at Freshers 2017?
    Plus much more…

Freshers’ Fairs are a must attend event for any brand with students as a key demographic in their marketing strategy. But in a crowded environment how do you stand out? Understanding what students want and where the best Freshers Fairs are is key.

best freshers' fair 2016 report request

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Students and fashion
Students and food
Students and drink
Student accommodation
best freshers fair 2017
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research

students and fashion

BAM wanted to research all things fashion, seeking unique insight into students preferences and buying habits. 

We wanted to find out:

  • How much do students spend on fashion?
  • What are student’s favourite brands?
  • What percentage of students shop online rather than instore?
  • Have students style changed since being at University?
  • Does student discount affect where students shop for fashion?
  • How do students prefer to receive the latest fashion news and offers?
  • What fashion brands would students like to see at Freshers’ Fairs?
    Plus much more…

In a saturated market, understanding students motivations to buy is imperative for brands wanting to stand out from the crowd and really connect with the student market. Before you can change perception and habits you must first understand them and your brand position in the market. 

students and fashion research report request

take a look at our latest
research and insight into
the youth market

Students and fashion
Students and food
Students and drink
Student accommodation
best freshers fair 2017
best freshers fair 2018

research

student accommodation

BAM conducted research into the patterns and behaviours in regards to students and accommodation, seeking unique insight into their preferences when it comes to choosing where to live. 

We wanted to find out:

  • When do students start looking for accommodation?
  • How do students look for accommodation?
  • How do students prefer to receive communication from accommodation providers?
  • What do students look for in private accommodation?
  • How can private accommodation providers improve their offering to be more attractive to students?
  • How many students live at home vs how many students move out of home when they go to University?
    Plus much more…

Understanding the thought process of students, their habits and what they want from accommodation is key for brands looking to attract more students. It is important to know how best to advertise to students, with what message and through which channels.

student accommodation research report request

take a look at our latest
research and insight into
the youth market

Students and fashion
Students and food
Students and drink
Student accommodation
best freshers fair 2017
best freshers fair 2018

best freshers’ fair

2017

Touring Freshers Fairs across the UK from Scotland to the South coast, surveying thousands of students and hundreds of stallholders to compile the most detailed research forming our Best Freshers Fairs of 2017.

We wanted to know:

  • Why do students go to Freshers Fairs?
  • Which brand had the best staff?
  • Which brand had the best freebie?
  • Which brands are students favourites?
  • Which fair had the best atmosphere and experience?
  • Will students come back next year?
  • What brands do students want to see at Freshers 2018?
    Plus much more…

Freshers’ Fairs are a must attend event for any brand with students as a key demographic in their marketing strategy. But in a crowded environment how do you stand out? Understanding what students want and where the best Freshers Fairs are is key. 

best freshers' fair 2017 report request

take a look at our latest
research and insight into
the youth market

Students and fashion
Students and food
Students and drink
Student accommodation
best freshers fair 2017
best freshers fair 2018

research

students and food

BAM delved into the tastebuds of students, seeking unique insight into their preferences and buying habits. 

We wanted to find out:

  • What makes students choose to shop at a supermarket, is it cost or inconvenience?
  • How often do students shop at a supermarket and how much do they spend per visit?
  • What are student’s favourite restaurants? Is Nando’s still dominating the market?
  • How can restaurants entice more students?
  • How often do students order takeaways and how much do they spend?
  • Do cravings decide what takeaway a student has or are special offers or free delivery key influences?
  • How often do students eat on the go and why?
    Plus much more…

Understanding your audience and their motivations to buy is key. What do they want from brands, how do they want to hear from brands and what captures their attention? 

students and food research report request

take a look at our latest
research and insight into
the youth market

Students and fashion
Students and food
Students and drink
Student accommodation
best freshers fair 2017
best freshers fair 2018

research

students and drink

With many reports out there claiming that students are health-conscious, drinking alcohol less and do not have the money to spend on expensive coffee shop drinks, we wanted to find out the truth by obtaining insight into their preferences and buying habits.


We wanted to find out:

  • Do students frequent coffee shops and how much do they spend?
  • Do students drink energy drinks and if so why?
  • Do students drink alcohol and if so how often?
  • Do students prefer to drink at home or out?
  • How much do students spend on alcohol?
  • What are students drinking?
    Plus much more…

When marketing to students it is imperative you understand their behaviours and buying habits to enable you to trigger their motivators to buy.

students and drink research report request

take a look at our latest
research and insight into
the youth market

Students and fashion
Students and food
Students and drink
Student accommodation
best freshers fair 2017
best freshers fair 2018

BAM’s best freshers’ fair

2018

Touring Freshers Fairs across the UK from Scotland to the South coast, surveying thousands of students and hundreds of stallholders to compile the most detailed research forming our Best Freshers Fairs of 2018.

We wanted to know:

  • Why do students go to Freshers Fairs?
  • Which brand had the best staff?
  • Which brand had the best freebie?
  • Which brands are students favourites?
  • Which fair had the best atmosphere and experience?
  • Will students come back next year?
  • What brands do students want to see at Freshers 2019?
    Plus much more…

Freshers’ Fairs are a must-attend event for any brand with students as a key demographic in their marketing strategy. But in a crowded environment how do you stand out? Understanding what students want and where the best Freshers Fairs are is key.

BAM's best freshers' fair 2018 report request

take a look at our latest
research and insight into
the youth market

Students and fashion
Students and food
Students and drink
Student accommodation
best freshers fair 2017
best freshers fair 2018