embed your brand in the unique conditions of the
community environment
build your brand among like-minded youth
The nature of University life, where youth live, work and socialise, produces a unique Community Environment. An environment that is full of early adopters and like-minded individuals, where trends spread like wildfire.
It is vital for brands to market to youth in the right tone, with the right message and at the right time, to trigger key emotional and behavioral motivators. Brands who can embed themselves in this unique environment have the opportunity to connect with the future generation, establish brand loyalty and tap into the lucrative youth market.