Youth are in nature, early adopters, experiencing a key milestone in their life, that being a true and real taste of independence in a unique community environment.

With this newfound independence they are striving to establish their identity, who they want to be and as a result, will look to form alliances with brands who reflect this. Youth are extremely influential and renowned for setting the trend. Brands who can connect with youth at this key stage have the unique opportunity to secure brand loyalty from the consumers of the future.