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HP’s Freshers Tour: Tech, Trees, and Touchpoints

this is HP

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Nationwide Brand Delivery That Spanned 25+ Universities

HP, through Blue Square, partnered with BAM to launch a national Freshers Tour across 28 UK university campuses to drive awareness of its student store, capturing new sign-ups and creating a branded, interactive experience that left a lasting impression. From Edinburgh to Exeter, we managed every aspect—from logistics and setup to staffing, engagement, and reporting—ensuring HP remained one of the most visible and memorable brands across the entire student season.

HP
HP

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Experience-Led Campaign Strategy with Purpose

At the heart of the tour was a spin-the-wheel giveaway, where students could win fun, eco-friendly prizes—like plantable seed packs, spaghetti measurers, trolley coins, and a chance to win a £3,000 tech bundle. To incentivise sign-ups, HP pledged to plant a tree for every 10 students who registered. This gave the activation an emotional hook and strengthened its value-led messaging.

The stand was designed to create a visually strong presence, with bold HP branding and an open, interactive setup. BAM trained teams to proactively engage students with on-the-spot demos, sign-up guidance, and product knowledge—all while keeping queues moving and students smiling.

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Managing Sign-Ups, Queue Flow & Tech Glitches with Agility

Despite high demand, technical challenges with mobile sign-up flows, verification delays, and poor Wi-Fi in some venues posed real-time hurdles. BAM responded by deploying tablets, adjusting team structures, and offering students one-on-one help, ensuring that sign-up conversions stayed high despite friction.

Some universities saw up to 1,992 QR scans in a day, with thousands of students entering the competition and engaging with the HP student store for the first time. The tree-planting incentive, alongside high-value giveaways, proved a powerful motivator, especially when students hesitated at the form stage.

HP
HP

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Results That Spoke to HP’s Brand Purpose

  • Over 23,000+ QR scans across all activations

  • Thousands of email sign-ups, both self-serve and assisted

  • Hundreds of trees pledged through the environmental incentive

  • Daily standouts like Bath, Cardiff, Manchester, and Edinburgh drove huge footfall and engagement

  • Dozens of soundbites praised HP’s environmental action, product reliability, and genuine campus presence

HP wasn’t just seen—it was remembered, recommended, and aligned with student values across the UK.

A colorful spinning prize wheel with hp with intel GROW in the center, set up at an event booth with informational displays and banners in the background. BAM Agency
A person spins a colorful prize wheel labeled “Intel Grow” at an indoor event, with several people and a Loughborough Sport sign visible in the background. BAM Agency
A woman in a brown coat and hijab stands in front of a colorful prize wheel labeled GROW inside a bright indoor space, holding a jacket and looking at the wheel. Other people are visible in the background. BAM Agency
A smiling person wearing glasses and a beanie points at a colorful prize wheel at an event booth. They hold a small sticker and stand next to an HP branded display promoting a giveaway. BAM Agency