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Seamless Travel Meets Smart Student Marketing

this is National Express

1

Creating Direct Connections in the Student Market

National Express approached BAM to connect with students nationwide by securing the best university locations for brand activations. As a brand that champions affordable, flexible travel for young people, National Express recognised the value of engaging with students directly—building brand awareness while promoting their exclusive 16-26 and student discount offers. By leveraging BAM’s experiential marketing expertise, they created memorable brand interactions that not only captured attention but also drove measurable results.

National Express
National Express

2

An Experiential Campaign That Delivered More Than Just Savings

To bring the brand to life on campus, BAM coordinated a nationwide experiential tour featuring interactive campus activations. Students were invited to engage with the National Express stand, where they could enjoy a free candy floss treat in exchange for signing up with their email—a simple but highly effective lead generation strategy. Alongside these fun giveaways, brand representatives educated students on National Express’s money-saving travel discounts, ensuring their offers reached the right audience at the right time.

3

Strategic Placement & Multi-Channel Campus Media

Beyond experiential activations, BAM secured high-impact student media placements to amplify the campaign’s reach. From Refreshers Fairs and digital screens to social media campaigns, we ensured National Express had a strong presence across key student marketing channels. Our expert team sourced, booked, and coordinated premium campus advertising spaces, placing the brand front and centre at universities including Brighton, Liverpool Guild, Liverpool John Moores, Leeds Beckett, and Oxford Brookes. By integrating experiential and digital marketing strategies, we helped National Express maximise visibility and engagement across multiple touchpoints.

National Express
National Express

4

Results That Drive Long-Term Impact

With an average of 300+ student sign-ups per day, the campaign achieved impressive traction and reinforced the power of student-focused brand activations. By combining on-campus engagement, data capture, and targeted digital media, BAM successfully positioned National Express as the go-to travel provider for students. This campaign stands as a testament to the impact of well-executed student marketing, and we look forward to continuing our work with National Express—helping them expand their reach and connect with even more students in the future.

BAM Agency A person in fencing gear strikes an expressive pose at an indoor event. They hold a colorful, humorous sign with a smiling face wearing yellow glasses. A spinning wheel and people are visible in the blurred background, adding to the lively atmosphere of this National Express event. BAM Agency
BAM Agency Two smiling women take a selfie under a tent. One holds a colorful National Express brochure featuring someone in yellow glasses and a big smile. The text reads: The face when you take your ulti fun to a new place. BAM Agency
BAM Agency Two people in white hoodies, with a colorful National Express logo, hold oversized smiling mouth cutouts on sticks in front of their faces. They stand against a backdrop of vibrant colors and partial text, embodying the joy of every transport service journey. BAM Agency
Three people are taking a selfie outdoors. Two wear red shirts with PROTONS emblazoned on them, while the third holds a colorful booklet. In the background, informational banners catch the eye alongside groups that appear to echo National Expresss vibrant community events. BAM Agency