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Revolution Bars Shakes Up Student Engagement

this is Revolution Bars

1

A Nationwide Freshers Tour That Drove Students Straight to the Bar

When Revolution Bars wanted to deepen their connection with students and raise brand awareness across key university cities, they turned to BAM to plan and execute a high-impact, nationwide experiential marketing tour. With freshers’ season offering the perfect moment to connect with students looking for memorable nights out and new go-to venues, the goal was simple: get students engaged, drive footfall, and make the Revolution brand unforgettable.

Revolution Bars
Revolution Bars

2

From Vouchers to Viral Moments: A Smart, Scalable Campaign

Revolution’s activation was designed around a combination of interactive games, eye-catching giveaways (including the now-iconic branded pants), and irresistible incentives like free cocktail vouchers. With support from BAM’s promotional staffing, logistics, and campus booking expertise, the campaign visited over 20 major universities across the UK—including Liverpool, Northumbria, Brighton, and Cambridge. The game-based stand format and roaming adwalkers created excitement and encouraged interaction, while the QR-based sign-up process helped capture thousands of verified student emails.

3

Unmissable Brand Presence in Every City

Whether the team was operating inside Freshers Fairs, just outside student accommodation, or roaming high-traffic city locations, the Revolution stand consistently attracted attention. With high-energy brand ambassadors, smart on-the-ground decision-making, and fun student challenges (like the Nerf shootout and “pants for prizes”), the brand created shareable moments and queue-worthy engagement. Some of the biggest results came from events like Liverpool (1,219 signups) and Manchester (739 signups), proving just how powerful direct interaction can be when combined with the right offer.

Revolution Bars
Revolution Bars

4

Real Results, Real Impact, and Room to Grow

By the end of the tour, Revolution Bars had collected tens of thousands of unique student emails, distributed thousands of branded giveaways, and left a lasting impression at every university visited. From freshers excited for their first cocktail to loyal fans collecting new pairs of “lucky pants,” the campaign built momentum across the country and drove students straight into Revolution venues. With high engagement, enthusiastic brand participation, and measurable impact, this was student marketing at its boldest—and BAM is proud to have played a key role.

A woman stands playfully beside a vibrant, carnival-style board with cut-out holes for heads and hands at Revolution Bars. The board reads Give It Your Best Shot and Freshers Lets Try This Again. Another person peeks through, smiling, capturing the lively nightlife spirit. BAM Agency
A person grasps a smartphone showcasing a webpage titled Revolution Bars. The screen is clearly visible, as the individual is slightly turned away. Colorful signs and a cardboard box enhance the lively backdrop, reminiscent of a buzzing night at Revolution. BAM Agency
A smiling person stands next to another wearing a back-mounted sign promoting the Freshers 2022 event on a lively street. The sign reads Give it your best shot! as trees and passersby, perhaps en route to Revolution Bars, fill the vibrant background. BAM Agency
Three women stand at a booth with a container of colorful plastic balls. One holds a cocktail shaker, and two wear red shirts. A sign reads The Student Party Bar, reminiscent of Revolution Bars vibes, and flyers are held with a QR code visible in the foreground. BAM Agency