With many reports out there claiming that students are health-conscious, drinking alcohol less and do not have the money to spend on expensive coffee shop drinks, we wanted to find out the truth by obtaining insight into their preferences and buying habits.

We wanted to find out:

• Do students frequent coffee shops and how much do they spend?
• Do students drink energy drinks and if so why?
• Do students drink alcohol and if so how often?
• Do students prefer to drink at home or out?
• How much do students spend on alcohol?
• What are students drinking?
  Plus much more…

When marketing to students it is imperative you understand their behaviours and buying habits to enable you to trigger their motivators to buy.