BAM wanted to research all things fashion, seeking unique insight into students preferences and buying habits. 

We wanted to find out:

• How much do students spend on fashion?
• What are student’s favourite brands?
• What percentage of students shop online rather than instore?
• Have students style changed since being at University?
• Does student discount affect where students shop for fashion?
• How do students prefer to receive the latest fashion news and offers?
• What fashion brands would students like to see at Freshers’ Fairs?
  Plus much more…

In a saturated market, understanding students motivations to buy is imperative for brands wanting to stand out from the crowd and really connect with the student market. Before you can change perception and habits you must first understand them and your brand position in the market.